What are you going to do to welcome the world to South Africa during the World Cup?
This is the question every South African should be asking himself or herself, according to Danny Jordaan, the chief executive of the event's Local Organising Committee.
For five years, the country had worked hard to prepare for the World Cup, Jordaan said in a statement yesterday.
Five of the 10 stadiums for the tournament had been built from scratch and plans for the support infrastructure were on track.
"The South African government is upgrading roads, airports and mass transit systems in preparation for the event," he said.
"A beefed-up hi-tech transport system of buses, trains and taxis will be available South Africa-wide to move the football faithful around."
The government was hiring an extra 55 000 police officers, boosting the force by 15 percent, and Jordaan said he was satisfied that fans, teams and the public would be safe.
"What is needed is greater public enthusiasm... the challenge now is to mobilise the nation," he said.
The country needed South Africans in their workplaces and their communities "to stand up and decide what they are doing to welcome the world ... every South African must ask: 'What am I doing to be a good host?' "
More than 15 000 volunteers from 52 countries would soon be selected and begin training to help the country deliver the games and host the multitudes of visitors, he said.
From now on people must "play their part" in ensuring that we "come together as one nation to deliver the best Fifa World Cup ever".
The successful hosting of the event was the responsibility of all South Africans, and 2010 would see one of the greatest nation-building initiatives undertaken since the death of apartheid.
"This is the year when as a nation we will open our doors, hearts and sporting spirits to the world. This is our time. This is our year."
Jordaan's spokesman, Rich Mkhondo, said the chief executive's statement did not mean people were perceived as unenthusiastic: rather that they must ask themselves what they would be doing to welcome the world.
"There are many ways that people can help. Are they learning Spanish and French so that they can greet visitors? What about volunteering to be a marshal at a public viewing area?" he said.
Deputy mayor Logie Naidoo said that since the final draw at the beginning of December "you can already feel the excitement and vibe".
He was heartened by the fact that he had already seen multi-racial audiences at the city's Moses Mabhida Stadium.
"This is an indication that we are uniting as a nation around soccer and preparing for 2010."
Durban would be launching a publicity campaign in January to promote the event and the city, and South African Tourism would be holding a celebration at the 100-days-to-go mark (in March) "to get the whole country involved".
One idea being considered was putting a giant football at the beachfront. And "Welcome to Durban" banners would probably go up on all strategic routes into the city.
Visitors were raving about the stadium, particularly the sky car, which already had tourists queueing.
"And we could not have asked for a better draw," said Naidoo.
"We are going to be seeing some big soccer stars here."
More than three million people will attend the 64 matches in the tournament, of whom 450 000 will be from overseas.
More than 300 broadcasters and 18 000 journalists will cover the games, which will be watched by a cumulative audience of 26 billion around the world.