up the 'pour-fect' pint -
( 2002-03-07 )
used to know where you stood with a pint of beer.
But times are changing, and glitz, glamour and
speed is the image brewers are after now.
Europeans are no longer drinking the amount of
beer they used to, so brewers are moving their
sales strategies away from trying to sell more
beer to selling more expensive beer
around a quarter of our business now comes from
brands that didn't exist a year ago, so you have
to keep moving forward and finding new and
different offerings to keep consumers interested
in our market.
lots of different ways consumers can spend their
disposable cash these days, so we've got to work
hard if we want them to spend it in the beer
which recently took control of Bass Brewers, has
come up with a "smart" beer that stays
cool right to the bottom of the glass. New
technology at the pump creates ice crystals,
keeping the temperature low for longer.
isn't the only brewer racing to innovate.
Carlsberg enlisted the help of the University of
Birmingham to research the fast-pour pint and
says it's found the answer with its new Vortex
tap, which it claims will pour the perfect pint
in 14 seconds, at the perfect temperature, and
with the perfect 1-inch head.
Vortex pump not only about boosting bartenders'
pouring speed, it's also part of a $39 million
marketing spree designed to take the brand up-market.
in this brave new brewing world, it seems nothing
is sacred. Even Guinness is ditching its two-minute
perfect pint, aiming instead for a 15-second pour.
seen trends lately with beer, it's all been
dominated by premium beers, that's the rising
trend, especially in the UK, and you see a
similar thing happening in the U.S.,"
says Ann Nugent of Euromonitor.
it's really your fashion-conscious, brand-led,
high-spending consumers, young consumers, that
are the cutting edge of the innovation. They're
the first ones that'll go for that kind of thing
anyway. And that's where it's likely to continue
= half of liter ( care pronunciation )
it's really your fashion-conscious, brand-led, high-spending
consumers, young consumers, that are the cutting edge of
fashion-conscious / brand-led / cugtting edge of the
innovation = 常套句
Go to CNN
World / Speeding up the 'pour-fect' pint
Go to CNN VTR / Searching
for the perfect pint ( Brewers are
trying to improve lagging beer sales with innovative
products, as CNN's Liz George reports = この記事のリポートをＶＴＲで ）