Customers don't always know what they want. Once they tasted ours and experienced what we call "the third place" - a gathering place between home and work where they were treated with respect - they found we were filling a need they didn't know they had.
He was out of work. There was no hospitalization, no health insurance, no workman's compensation and we were done as a family and I saw the hopelessness, I saw the plight of a working class family, I saw the fracturing of the American dream first hand at the age of 7. That memory scarred me.