There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. There are essentially three phases to a campaign to improve your
search engine ranking: planning and preparation (which includes keyword
analysis and setting up your site), the campaign itself, and ongoing
monitoring and maintenance. Ignore the SEO aspects for now and focus on the business ideas
contained in your competitors’ sites and how these are presented. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.
Avoid unrelated article directories and poor quality guest-posts
A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of the website link to that page with that keyword. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though.
Overlapping and redundant articles
SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Local search success can be achieved by SEO. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as “link building”).
Search engines favor understandable URLs
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers." Since the very earliest days of the mass-market internet,
people have spent anything from a dollar to $14 million (on sex.com) to
acquire keyword-rich domain names. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. It's not enough to get traffic to your website. Many companies start their online business presence by buying a
domain name (a name for their website, often one close to their business
name) and building a web page that is really little more than a brochure.
No Long Pages for Mobile Searchers
Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality.
How do you make a Google friendly title?
You may usually think about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you.