Authority flows through the links on your website as well
Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices.
Each page should have its own title tag
Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”.
Good Content + People Linking To It = High Rankings
As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? Most SEO consults cover a local area. People tend to copy their competitors when choosing the words to
use, without researching in detail what people actually search for
and how many competing sites already carry these terms. Prioritize keywords and phrases, plurals, singulars and misspellings.
Some websites are not as good as they seem to be
Gaz Hall, a SEO Expert from the UK, said: "In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently." Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply becoming “search aware” in the first place—of understanding the importance of search and ensuring that you’re not ignoring easy-to-take opportunities or establishing barriers that block your potential. A general rule to follow when creating your new URLs: use dashes (-) between words
instead of underscores (_). Google treats dashes as separators, which means it can
return results when you search for a single word that appears in a URL and when
you search for a group of words that appears in a URL. In contrast, Google treats
underscores as connectors, which means it will only return results when you search
for a group of connected words that appears in a URL. The bottom line: using dashes
creates more opportunities for your pages to be discovered. Never sell yourself short and never assume anyone knows your business better than you.
Learn how to unlock the highest conversion revenue from each of your website visitors!
Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. Images play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand.
How to Protect Your Content
Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website.