Getting your website on the first search engine results page (SERP) is the first step

To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.” Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world.

Jumpstarting a new content marketing initiative

Search queries are an average of three words long, and more than 25 percent are only a single word. A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam. The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a strong link building strategy as part of your SEO plan.

Try and sound like a knowledgeable friend who understands what the reader wants to do

The higher the quality of your backlinks, the higher your search rankings. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. SEO in Withernsea is here. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example.

SEO specificity best practice

Gaz Hall, a SEO Expert from the UK, said: "To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. " Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media.

Optimization ensures the Website is easy to index

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links.

Find websites that link to several of your competitors as these sites are likely to link to you aswell

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Don’t duplicate title tags across your website, as this can negatively impact your visibility So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively.