Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content.
An SEO copywriter should know which search queries are being used
Without considering a search engine user's intent, you will attract too much unqualified traffic. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google.
Find sites that link to several of your competitors as these sites are likely to link to your site too
While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. Backlink indexing is important for SEO. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google.
Be aware of your competitor's new links
According to SEO Consultant, Gaz Hall: "To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process." Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Every search engine has a program
known as a “bot” or “crawler”. These programs follow links
and visit websites. As they do so, they index website content
and follow the links on the website to other sites. If your
website has not yet been indexed, it will not appear in search
Do a spring cleaning
One way search engines derive intent is by classifying queries into intention categories. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to become an authority and earn a lot of backlinks, you will have to show facts and stats. Don’t be too focused on creating backlinks, instead focus on the END Goal. SEO changes quickly. Information that was true six months ago, may not be true today.
Provide explosive growth for your clients and you
Start focusing on your visitors, on the people that want to buy your product or services. A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO. Links are integral for connecting each piece of content, ultimately leading to a potential sale. If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up.