In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers. You should never underestimate the importance of your content when trying to improve online sales.
It’s time to revolutionize our approach to web analytics
Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. While most of the links to your site will be gained gradually, as people
discover your content through search or other ways and link to it,
Google understands that you'd like to let others know about the hard
work you've put into your content. Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content easier. With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Build a unique contact page for each location that you operate and mark up your location information in Schema.org.
The most important part of SEO is link building
What would you type into a search engine to find your business website or page? A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to read. Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate for free. So, how does Google determine site quality? Expect increased conversions, particularly those from visitors who arrived via organic search. The way in which consumers search with be noticeably changed by digital assistants.
Bing pays more attention to the authority of the site
Gaz Hall, from SEO Hull, had the following to say: "Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency." Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. If you produce great content, but no one’s there to see it, does it acquire links? SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. The header text, or H1 text, is usually the title of an article or some larger
bold text at the top of your page. Google and the smaller search engines can
see this and they put extra importance on the words in the H1 text. Make sure
your target keyword or phrase is there.
Not all negative SEO attacks are readily noticeable
Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. You should also check out the demographic data of your audience. In Google Analytics, you can find more information under the “Audience” menu.
Each piece of content targets a single keyword
The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site.